Isn’t this a great advertising? Only in Miami!!

I don’t know who the heck was trying to CHANGE the logo or who convince to who to do it, however if that guy will work for me I will fire the guy inmediately. With a brand like GAP that it’s UNIQUE, SIMPLE, CLEAN (and come on those fonts?? it’s them, period) trying to come up with something “innovative” to a point that change the entire brand, that was a bad move. And good move is that they realize at the end that it was better to go back to the previous branding than continue with this one that looks like crap!.

but the problem here is that THEY DIDN’T LISTEN TO THE CONSUMER!!

Check the article from from

The New York Times

Fast Company

Yahoo Finance

This is a great idea for Advertising on Facebook. Now imagine you doing the same  thing but the opposite. Let’s say that somehow you make, all the people you like, to  donate YOU a nickel? the mathematics are very simple, 1’000.000 people will be  $100,000 dollars!! that’s good for me to pay everything and still have a nice  change for extras (like a super MAC PRO completely loaded which is about 11K).  Think about it!